@font-face{font-family:Ploni;src:url(/assets/fonts/ploni-regular.woff2)format("woff2");font-weight:400 500;font-style:normal;font-display:swap}@font-face{font-family:Ploni;src:url(/assets/fonts/ploni-ultrabold.woff2)format("woff2");font-weight:600 900;font-style:normal;font-display:swap}.post-main{color:#16121f;max-width:1180px;margin:0 auto;padding:34px 22px 90px;font-family:Ploni,Heebo,Assistant,sans-serif}.breadcrumbs{color:#8480a0;flex-wrap:wrap;align-items:center;gap:8px;margin-bottom:24px;font-size:.84rem;display:flex}.breadcrumbs a{color:#8480a0;text-decoration:none}.breadcrumbs a:hover{color:#4f5bf2}.breadcrumbs .sep{opacity:.45}.post-hero{grid-template-columns:1.05fr .95fr;align-items:center;gap:44px;max-width:1140px;margin:0 auto 30px;display:grid}.post-hero-text{min-width:0}.post-cat{color:#8e2de2;background:#f3effe;border-radius:999px;margin-bottom:14px;padding:5px 14px;font-size:.78rem;font-weight:800;display:inline-block}.post-hero-text h1{letter-spacing:-.01em;margin:0 0 18px;font-size:clamp(1.6rem,3.1vw,2.4rem);font-weight:900;line-height:1.22}.post-hero-actions{flex-wrap:wrap;align-items:center;gap:14px;display:flex}.post-meta{color:#6b6685;flex-wrap:wrap;align-items:center;gap:9px;font-size:.92rem;font-weight:600;display:flex}.post-meta img{object-fit:cover;object-position:center top;border-radius:50%;width:38px;height:38px}.post-meta .sep{opacity:.4}.post-share{-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);background:#ffffffb8;border:1px solid #e8e5f7e6;border-radius:999px;flex-wrap:wrap;align-items:center;gap:7px;padding:7px;display:inline-flex;box-shadow:0 1px 2px #0e11160a,0 18px 42px -32px #281e5073}.post-share span{color:#5c5773;white-space:nowrap;background:#f7f5ff;border-radius:999px;align-items:center;gap:7px;height:34px;padding:0 12px;font-size:.78rem;font-weight:900;display:inline-flex}.post-share span:before{content:"";background:linear-gradient(120deg,#12c2e9,#4f5bf2,#8e2de2);border-radius:50%;width:6px;height:6px;box-shadow:0 0 0 4px #4f5bf21a}.post-share a{border:1px solid color-mix(in srgb,var(--brand) 18%,#fff);background:linear-gradient(180deg,#fff,color-mix(in srgb,var(--brand) 8%,#fff));width:36px;height:36px;color:var(--brand);box-shadow:inset 0 1px 0 #ffffffd9,0 10px 22px -18px var(--brand);border-radius:50%;place-items:center;line-height:1;text-decoration:none;transition:transform .22s cubic-bezier(.22,.61,.36,1),border-color .22s,color .22s,background .22s,box-shadow .22s;display:grid}.post-share a svg{fill:currentColor;width:19px;height:19px;display:block}.post-share a:hover,.post-share a:focus-visible{background:var(--brand);color:#fff;box-shadow:0 16px 30px -16px var(--brand);border-color:#0000;text-decoration:none;transform:translateY(-3px)scale(1.04)}.post-share .whatsapp{--brand:#25d366}.post-share .facebook{--brand:#1877f2}.post-share .linkedin{--brand:#0a66c2}.post-share .x{--brand:#000}.post-share .telegram{--brand:#26a5e4}.post-hero-media img{aspect-ratio:16/11;object-fit:cover;border-radius:18px;width:100%;display:block;box-shadow:0 28px 64px -40px #281e5080}.post-hero.no-media{text-align:center;width:100vw;max-width:100vw;box-shadow:none;background:radial-gradient(460px 300px at 13% -12%,#12c2e933,#0000 70%),radial-gradient(460px 300px at 87% -18%,#8e2de22e,#0000 70%),radial-gradient(120% 165% at 50% -25%,#f1eeff 0%,#faf9ff 52%,#fff 100%);border:0;border-bottom:1px solid #ece9fb;border-radius:0;grid-template-columns:1fr;margin:-4px calc(50% - 50vw) 46px;padding:56px 24px 50px;position:relative;overflow:hidden}.post-hero.no-media:before{content:"";background:linear-gradient(90deg,#12c2e9,#4f5bf2,#8e2de2);height:4px;position:absolute;top:0;left:0;right:0}.post-hero.no-media .post-hero-text{flex-direction:column;align-items:center;max-width:820px;margin-inline:auto;display:flex}.post-hero.no-media h1{font-size:clamp(1.95rem,3.7vw,2.7rem)}.post-hero.no-media.glossary-hero .post-hero-text{max-width:min(1120px,100vw - 48px)}.post-hero.no-media.glossary-hero h1{white-space:nowrap;font-size:clamp(1.95rem,3.1vw,2.45rem)}.post-hero.no-media .post-hero-actions,.post-hero.no-media .post-meta,.post-hero.no-media .post-share{justify-content:center}.post-hero.no-media .post-lead{margin-inline:auto}.post-lead{color:#4a4660;max-width:680px;margin:2px 0 20px;font-size:1.13rem;font-weight:600;line-height:1.72}@media (max-width:900px){.post-hero{grid-template-columns:1fr;gap:20px;margin-bottom:24px}.post-hero-actions{justify-content:center}.post-hero.no-media.glossary-hero h1{white-space:normal}}.post-grid{grid-template-columns:minmax(0,1fr) 304px;align-items:start;gap:42px;max-width:1120px;margin:0 auto;display:grid}.post-grid.no-side{grid-template-columns:minmax(0,1fr);max-width:900px}.post-content{color:#2a2540;background:#fff;border:1px solid #ece9fb;border-radius:24px;min-width:0;max-width:780px;padding:38px 42px;font-size:1.12rem;line-height:1.95;box-shadow:0 1px 2px #0e111609,0 28px 70px -48px #281e5070}.post-grid.no-side .post-content{max-width:900px}.post-content>div>h2:first-child,.post-content>div>h3:first-child,.post-content>div>p:first-child{margin-top:0}.post-content h2{margin:46px 0 18px;padding-inline-start:16px;scroll-margin-top:96px;font-size:1.7rem;font-weight:900;line-height:1.3;position:relative}.post-content h2:before{content:"";inset-inline-start:0;background:var(--grad);border-radius:3px;width:5px;position:absolute;top:.2em;bottom:.2em}.post-content h3{color:#16121f;margin:34px 0 12px;padding-inline-start:13px;scroll-margin-top:96px;font-size:1.32rem;font-weight:800;position:relative}.post-content h3:before{content:"";inset-inline-start:0;background:var(--grad);border-radius:2px;width:3px;position:absolute;top:.22em;bottom:.22em}.post-content p{margin:0 0 22px}.post-content>p:first-of-type{color:#3a3550;font-size:1.2rem;font-weight:500}.post-content a{color:#4f5bf2;font-weight:600}.post-content strong,.post-content b{color:#16121f;font-weight:800}.post-content a strong,.post-content a b{color:inherit}.post-content a:hover{text-decoration:underline}.post-content img{border-radius:14px;max-width:100%;height:auto;margin:20px auto;display:block}.post-content ul,.post-content ol{margin:0 0 20px;padding-inline-start:26px}.post-content li{margin-bottom:10px}.post-content blockquote{background:#faf9ff;border-inline-start:4px solid #8e2de2;border-radius:10px;margin:26px 0;padding:16px 22px;font-weight:600}.post-content table{border-collapse:collapse;width:100%;margin:22px 0;font-size:.95rem;display:block;overflow-x:auto}.post-content th,.post-content td{text-align:start;border:1px solid #e9e6f7;padding:10px 12px}.post-content th{background:#f7f6ff;font-weight:800}.post-content iframe{border-radius:12px;max-width:100%}.post-side{flex-direction:column;gap:18px;max-height:calc(100vh - 126px);display:flex;position:sticky;top:96px}.side-toc{-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);background:#ffffffc7;border:1px solid #e9e6f7d1;border-radius:20px;max-height:clamp(220px,100vh - 390px,58vh);padding:20px 22px;overflow:auto;box-shadow:0 1px 2px #0e111608,0 22px 54px -44px #281e506b}.side-toc-title{margin-bottom:12px;font-size:1rem;font-weight:900}.side-toc ol{counter-reset:t;margin:0;padding:0;list-style:none}.side-toc li{counter-increment:t;margin-bottom:9px;font-size:.9rem;line-height:1.45}.side-toc li:before{content:counter(t) ". ";color:#8e2de2;font-weight:800}.side-toc li.sub{margin-inline-start:15px;font-size:.84rem}.side-toc li.sub:before{content:"– ";color:#8e2de2}.side-toc a{color:#3a3550;font-weight:600;text-decoration:none}.side-toc a:hover{color:#4f5bf2}.side-cta{color:#fff;text-align:center;background:linear-gradient(150deg,#12c2e9,#4f5bf2 55%,#8e2de2);border-radius:20px;padding:24px 22px 34px;box-shadow:0 22px 46px -24px #4f5bf294}.side-cta h4{margin:0 0 8px;font-size:1.18rem;font-weight:900}.side-cta p{opacity:.93;margin:0 0 16px;font-size:.9rem;line-height:1.55}.side-cta a{color:#4f5bf2;background:#fff;border-radius:12px;padding:12px;font-weight:800;text-decoration:none;transition:all .2s;display:block}.side-cta a:hover{transform:translateY(-2px)}.author-box{background:linear-gradient(#faf9ff,#f7f6ff);border:1px solid #e9e6f7;border-radius:20px;align-items:flex-start;gap:20px;margin:48px 0 0;padding:26px;display:flex}.author-box img{object-fit:cover;object-position:center top;border:2px solid #fff;border-radius:50%;flex:none;width:88px;height:88px;box-shadow:0 8px 22px -10px #281e5066}.author-box .ab-name{margin-bottom:2px;font-size:1.18rem;font-weight:900}.author-box .ab-role{color:#8e2de2;margin-bottom:9px;font-size:.84rem;font-weight:700}.author-box .ab-bio{color:#4a4660;font-size:.96rem;line-height:1.72}.archive-wrap{max-width:1100px;margin:8px auto 0;padding:0 24px 24px}.blog-cats{flex-wrap:wrap;justify-content:center;gap:9px;max-width:900px;margin:0 auto 30px;display:flex}.blog-cat{color:#3b3650;background:#fff;border:1px solid #e6e3f3;border-radius:999px;padding:8px 16px;font-size:.88rem;font-weight:700;text-decoration:none;transition:all .2s}.blog-cat:hover{color:#fff;background:linear-gradient(120deg,#12c2e9,#4f5bf2,#8e2de2);border-color:#0000}.blog-archive-meta{text-align:center;color:#6b6685;margin:-2px 0 22px;font-size:.94rem;font-weight:700}.blog-pagination{justify-content:center;margin:34px 0 6px;display:flex}.blog-next-link{color:#fff;background:linear-gradient(120deg,#12c2e9,#4f5bf2,#8e2de2);border-radius:999px;justify-content:center;align-items:center;min-height:46px;padding:0 24px;font-weight:900;text-decoration:none;transition:transform .22s cubic-bezier(.22,.61,.36,1),box-shadow .22s;display:inline-flex;box-shadow:0 18px 38px -24px #4f5bf2b8}.blog-next-link:hover,.blog-next-link:focus-visible{text-decoration:none;transform:translateY(-2px);box-shadow:0 24px 48px -26px #4f5bf2d1}.blog-prev-page{text-align:center;margin:14px 0 0}.blog-prev-page a{color:#6b6685;font-weight:800;text-decoration:none}.blog-prev-page a:hover{color:#4f5bf2;text-decoration:underline}.blog-load-state{text-align:center;color:#6b6685;min-height:28px;margin-top:12px;font-weight:700}.rt-wrap{padding:14px 16px}.rt-cat{color:#8e2de2;background:#f3effe;border-radius:999px;margin-bottom:8px;padding:3px 11px;font-size:.72rem;font-weight:800;display:inline-block}.rt-wrap .rt{padding:0}.post-content.ltr{text-align:left;direction:ltr}.post-content.ltr .post-lead,.post-content.ltr li,.post-content.ltr h1,.post-content.ltr h2,.post-content.ltr h3{text-align:left}.press-wrap{max-width:1040px;margin:10px auto 0;padding:0 24px}.press-h{color:#16121f;text-align:center;margin:30px 0 20px;font-size:1.4rem;font-weight:900}.vid-grid{grid-template-columns:1fr 1fr;gap:20px;margin-bottom:8px;display:grid}@media (max-width:640px){.vid-grid{grid-template-columns:1fr}}.vid-card{color:inherit;background:#fff;border:1px solid #ece9fb;border-radius:16px;text-decoration:none;transition:transform .25s cubic-bezier(.22,.61,.36,1),box-shadow .25s;display:block;overflow:hidden;box-shadow:0 1px 2px #0e11160a,0 16px 36px -28px #281e5073}.vid-card:hover{transform:translateY(-4px);box-shadow:0 26px 52px -28px #281e508c}.vid-thumb{aspect-ratio:16/9;background:#0d1230;display:block;position:relative;overflow:hidden}.vid-thumb img{object-fit:cover;width:100%;height:100%;display:block}.vid-play{color:#fff;background:#0d1230c7;border-radius:50%;place-items:center;width:62px;height:62px;margin:auto;padding-inline-start:4px;font-size:1.3rem;display:grid;position:absolute;inset:0}.vid-title{color:#16121f;padding:16px 18px;font-size:1rem;font-weight:800;display:block}.media-grid{grid-template-columns:repeat(3,1fr);gap:18px;display:grid}@media (max-width:760px){.media-grid{grid-template-columns:repeat(2,1fr)}}@media (max-width:480px){.media-grid{grid-template-columns:1fr}}.media-card{color:inherit;background:#fff;border:1px solid #ece9fb;border-radius:16px;flex-direction:column;gap:12px;padding:22px 20px;text-decoration:none;transition:transform .25s cubic-bezier(.22,.61,.36,1),box-shadow .25s,border-color .25s;display:flex;box-shadow:0 1px 2px #0e11160a,0 14px 32px -26px #281e5066}.media-card:hover{border-color:#0000;transform:translateY(-4px);box-shadow:0 24px 48px -26px #281e5080}.media-logo{align-items:center;height:46px;display:flex}.media-logo img{object-fit:contain;width:auto;max-width:180px;max-height:42px}.media-logo-text{color:#2c2f8f;font-size:1.05rem;font-weight:900}.media-title{color:#2a2740;flex:1;font-size:1rem;font-weight:700;line-height:1.5}.media-more{color:#4f5bf2;font-size:.88rem;font-weight:800}.jobs-wrap{max-width:1000px;margin:8px auto 0;padding:0 24px}.jobs-grid{grid-template-columns:1fr 1fr;gap:22px;display:grid}@media (max-width:760px){.jobs-grid{grid-template-columns:1fr}}.job-card{background:#fff;border:1px solid #ece9fb;border-radius:20px;flex-direction:column;padding:28px 26px;display:flex;position:relative;box-shadow:0 1px 2px #0e11160a,0 18px 40px -28px #281e5073}.job-card:before{content:"";background:linear-gradient(90deg,#12c2e9,#4f5bf2,#8e2de2);border-radius:20px 20px 0 0;height:4px;position:absolute;top:0;left:0;right:0}.job-title{color:#16121f;margin:6px 0 14px;font-size:1.3rem;font-weight:900}.job-body{color:#3b414e;flex:1;font-size:.96rem;line-height:1.7}.job-body ul{margin:8px 0 0;padding-inline-start:0;list-style:none}.job-body li{margin-bottom:8px;padding-inline-start:24px;position:relative}.job-body li:before{content:"✓";color:#4f5bf2;font-weight:900;position:absolute;inset-inline-start:0}.job-apply{align-self:flex-start;margin-top:20px}.job-cta{text-align:center;color:#fff;background:linear-gradient(150deg,#0d1230,#241a52);border-radius:22px;max-width:760px;margin:34px auto 0;padding:38px 30px}.job-cta h2{color:#fff;margin:0 0 8px;font-size:1.5rem;font-weight:900}.job-cta p{color:#ffffffbf;margin:0 0 20px}.contact-2col{grid-template-columns:1.25fr .75fr;align-items:start;gap:24px;max-width:1040px;margin:8px auto 0;padding:0 24px;display:grid}@media (max-width:820px){.contact-2col{grid-template-columns:1fr}}.contact-info{color:#fff;background:linear-gradient(150deg,#0d1230,#241a52);border-radius:22px;padding:34px 30px;position:relative;overflow:hidden;box-shadow:0 30px 70px -40px #281e5a99}.contact-info:before{content:"";top:-90px;background:radial-gradient(circle,#12c2e973,#0000 70%);border-radius:50%;width:240px;height:240px;position:absolute;inset-inline-start:-70px}.contact-info h3{margin:0 0 4px;font-size:1.5rem;font-weight:900;position:relative}.ci-sub{color:#ffffffb3;margin:0 0 20px;font-weight:600;position:relative}.ci-item{color:#fff;border-bottom:1px solid #ffffff1a;align-items:center;gap:13px;padding:12px 0;text-decoration:none;display:flex;position:relative}.ci-item:last-of-type{border-bottom:0}.ci-item b{color:#fff9;margin-bottom:2px;font-size:.78rem;font-weight:700;display:block}.ci-item>span:last-child{font-size:.97rem;font-weight:700}.ci-ic{background:#ffffff1a;border-radius:12px;flex:none;place-items:center;width:42px;height:42px;font-size:1.15rem;display:grid}.ci-social{gap:10px;margin-top:22px;display:flex;position:relative}.ci-social a{color:#fff;background:#ffffff1f;border-radius:11px;place-items:center;width:40px;height:40px;font-weight:800;text-decoration:none;transition:all .2s;display:grid}.ci-social a:hover{background:linear-gradient(120deg,#12c2e9,#4f5bf2,#8e2de2)}.contact-form-wrap{background:linear-gradient(150deg,#12c2e9,#4f5bf2 55%,#8e2de2);border-radius:24px;padding:3px;position:relative;box-shadow:0 34px 80px -40px #4f5bf299}.contact-form-wrap .cf{max-width:none;box-shadow:none;border:none;border-radius:21px;margin:0;padding:34px 32px}.contact-form-wrap .cf-head h3{font-size:1.6rem}.cf{background:#fff;border:1px solid #ece9fb;border-radius:20px;max-width:680px;margin:34px auto 0;padding:30px 28px;box-shadow:0 20px 50px -34px #281e5080}.cf-head{text-align:center;margin-bottom:20px}.cf-head h3{color:#16121f;margin:0 0 6px;font-size:1.4rem;font-weight:900}.cf-head p{color:#6b6685;margin:0;font-weight:600}.cf-row{grid-template-columns:1fr 1fr;gap:12px;margin-bottom:12px;display:grid}@media (max-width:520px){.cf-row{grid-template-columns:1fr}}.cf input,.cf textarea{width:100%;font:inherit;background:#faf9ff;border:1px solid #e3e0ef;border-radius:11px;padding:12px 15px;font-size:.97rem;transition:border-color .2s,background .2s}.cf input:focus,.cf textarea:focus{background:#fff;border-color:#4f5bf2;outline:none}.cf textarea{resize:vertical;margin-bottom:14px}.cf button{justify-content:center;width:100%}.cf-consent{color:#6b6685;text-align:center;margin:10px 0 0;font-size:.82rem;line-height:1.55}.cf-consent a{color:#4f5bf2;text-underline-offset:2px;font-weight:800;text-decoration:underline}.cf-done{text-align:center;color:#0a7d34;padding:24px 0;font-size:1.05rem;font-weight:800}.cf-err{text-align:center;color:#c0392b;margin-top:10px;font-weight:600}.cs-grid{grid-template-columns:repeat(3,1fr);gap:20px;display:grid}@media (max-width:900px){.cs-grid{grid-template-columns:repeat(2,1fr)}}@media (max-width:560px){.cs-grid{grid-template-columns:1fr}}.cs-card{color:inherit;background:#fff;border:1px solid #e9e6f7;border-radius:18px;flex-direction:column;gap:12px;padding:26px 22px 22px;text-decoration:none;transition:transform .28s cubic-bezier(.22,.61,.36,1),box-shadow .28s,border-color .28s;display:flex;position:relative;overflow:hidden;box-shadow:0 1px 2px #0e11160a,0 16px 38px -26px #281e5073}.cs-card:before{content:"";background:linear-gradient(90deg,#12c2e9,#4f5bf2,#8e2de2);height:4px;position:absolute;top:0;left:0;right:0}.cs-card:hover{border-color:#0000;transform:translateY(-5px);box-shadow:0 30px 60px -30px #281e508c}.cs-logo{align-items:center;height:54px;margin-bottom:2px;display:flex}.cs-logo img{object-fit:contain;width:auto;max-width:160px;max-height:50px}.cs-logo.mono span{color:#fff;background:linear-gradient(120deg,#12c2e9,#4f5bf2,#8e2de2);border-radius:14px;place-items:center;width:50px;height:50px;font-size:1.5rem;font-weight:900;line-height:1;display:grid}.cs-client{color:#16121f;unicode-bidi:plaintext;font-size:1.12rem;font-weight:900}.cs-quote{color:#4a4660;flex:1;margin:0;font-size:.97rem;font-weight:600;line-height:1.6}.cs-quote:before{content:"”"}.cs-quote:after{content:"“"}.cs-more{color:#4f5bf2;align-items:center;gap:6px;font-size:.9rem;font-weight:800;display:inline-flex}.page-gallery{border-block:1px solid #ece9fb;margin:48px 0 44px;padding:26px 0 30px}.page-gallery-head{justify-content:space-between;align-items:end;gap:18px;margin:0 0 18px;display:flex}.page-gallery h2{color:#16121f;margin:0;font-size:clamp(1.35rem,2.5vw,1.75rem);font-weight:900;line-height:1.3}.page-gallery-sub{color:#6b6685;max-width:330px;margin:0;font-size:.95rem;font-weight:600;line-height:1.55}.page-gallery-track{overscroll-behavior-inline:contain;scroll-snap-type:inline mandatory;outline:none;gap:16px;padding:2px 2px 18px;scroll-padding-inline:2px;display:flex;overflow-x:auto}.page-gallery-track:focus-visible{border-radius:18px;box-shadow:0 0 0 4px #4f5bf224}.page-gallery-track::-webkit-scrollbar{height:8px}.page-gallery-track::-webkit-scrollbar-track{background:#f0eef8;border-radius:999px}.page-gallery-track::-webkit-scrollbar-thumb{background:linear-gradient(90deg,#12c2e9,#4f5bf2,#8e2de2);border-radius:999px}.pg-item{scroll-snap-align:start;background:linear-gradient(160deg,#f7fbff,#f6f4ff);border:1px solid #ece9fb;border-radius:18px;flex:0 0 min(82%,560px);justify-content:center;align-items:center;margin:0;padding:7px;transition:transform .25s cubic-bezier(.22,.61,.36,1),box-shadow .25s;display:flex;box-shadow:0 1px 2px #0e11160a,0 18px 44px -30px #281e507a}.pg-item:hover{transform:translateY(-3px);box-shadow:0 30px 62px -34px #281e5094}.pg-item img{aspect-ratio:1087/873;object-fit:cover;border-radius:13px;width:100%;height:auto;margin:0;display:block}@media (max-width:720px){.page-gallery-head{display:block}.page-gallery-sub{max-width:none;margin-top:8px}.pg-item{flex-basis:88%}}.case-results{max-width:1060px;margin:56px auto 0;padding:0 24px}.case-results h2{text-align:center;color:#16121f;margin:0 0 6px;font-size:clamp(1.6rem,3vw,2.1rem);font-weight:900}.case-results-sub{text-align:center;color:#6b6685;margin:0 0 30px;font-weight:600}.cr-grid{gap:20px;display:grid}.cr-grid.stack{grid-template-columns:1fr}.cr-grid.pairs{grid-template-columns:1fr 1fr}@media (max-width:680px){.cr-grid.pairs{grid-template-columns:1fr}}.cr-item{background:#fff;border:1px solid #ece9fb;border-radius:16px;margin:0;transition:transform .25s cubic-bezier(.22,.61,.36,1),box-shadow .25s;overflow:hidden;box-shadow:0 2px 4px #0e11160d,0 20px 44px -28px #281e5080}.cr-item:hover{transform:translateY(-3px);box-shadow:0 30px 60px -30px #281e5099}.cr-cap{color:#6b6685;background:#f3f2f8;border-bottom:1px solid #ece9fb;padding:9px 16px;font-size:.9rem;font-weight:800;display:block}.cr-cap.after{color:#fff;background:linear-gradient(120deg,#12c2e9,#4f5bf2,#8e2de2);border-bottom:none}.cr-imgbtn{cursor:zoom-in;background:#fff;border:0;width:100%;padding:0;display:block;position:relative}.cr-imgbtn img{width:100%;height:auto;display:block}.cr-zoom{bottom:10px;color:#fff;opacity:0;background:#16121f8c;border-radius:9px;place-items:center;width:34px;height:34px;font-size:.95rem;transition:opacity .2s;display:grid;position:absolute;inset-inline-end:10px}.cr-imgbtn:hover .cr-zoom{opacity:1}.cr-lightbox{z-index:9999;-webkit-backdrop-filter:blur(4px);backdrop-filter:blur(4px);background:#100c1cdb;place-items:center;padding:32px;animation:.2s crFade;display:grid;position:fixed;inset:0}@keyframes crFade{0%{opacity:0}to{opacity:1}}.cr-lb-fig{background:#fff;border-radius:14px;max-width:94vw;max-height:90vh;margin:0;overflow:hidden;box-shadow:0 40px 100px -30px #0009}.cr-lb-fig img{width:auto;max-width:94vw;height:auto;max-height:84vh;display:block}.cr-lb-fig .cr-cap{text-align:center;font-size:1rem}.cr-lb-close{top:18px;color:#fff;cursor:pointer;background:#ffffff24;border:0;border-radius:50%;width:46px;height:46px;font-size:1.2rem;transition:background .2s;position:fixed;inset-inline-end:22px}.cr-lb-close:hover{background:#ffffff47}.cr-lb-nav{color:#fff;cursor:pointer;background:#ffffff24;border:0;border-radius:50%;width:52px;height:52px;font-size:2rem;line-height:1;transition:background .2s;position:fixed;top:50%;transform:translateY(-50%)}.cr-lb-nav:hover{background:#ffffff47}.cr-lb-nav.prev{inset-inline-start:22px}.cr-lb-nav.next{inset-inline-end:22px}.cs-hero-logo{background:#fff;border:1px solid #ece9fb;border-radius:16px;justify-content:center;align-items:center;margin:0 auto 18px;padding:13px 24px;display:inline-flex;box-shadow:0 16px 42px -26px #281e506b}.cs-hero-logo img{object-fit:contain;width:auto;max-width:210px;max-height:58px;display:block}.post-lead.cs-result{color:#16121f;max-width:760px;font-size:clamp(1.15rem,2vw,1.4rem);font-weight:800}.post-lead.cs-result:before{content:"”"}.post-lead.cs-result:after{content:"“"}.rk-wrap{text-align:center;max-width:1100px;margin:6px auto 0;padding:0 24px}#zefo-67288{max-width:100%;margin-inline:auto;display:inline-block}#zefo-67288 table{margin-inline:auto}.rk-grid{grid-template-columns:repeat(3,1fr);gap:18px;display:grid}@media (max-width:900px){.rk-grid{grid-template-columns:repeat(2,1fr)}}@media (max-width:560px){.rk-grid{grid-template-columns:1fr}}.rk-card{background:#fff;border:1px solid #ece9fb;border-radius:18px;padding:16px 20px 8px;box-shadow:0 1px 2px #0e11160a,0 14px 32px -26px #281e5073}.rk-logo{border-bottom:1px solid #eceaf3;justify-content:center;align-items:center;height:66px;margin-bottom:4px;padding-bottom:12px;display:flex}.rk-logo img{object-fit:contain;width:auto;max-width:78%;max-height:46px}.rk-row{border-bottom:1px dashed #eceaf3;justify-content:space-between;align-items:center;gap:12px;padding:9px 1px;display:flex}.rk-row:last-child{border-bottom:0}.rk-kw{color:#3b414e;text-overflow:ellipsis;white-space:nowrap;unicode-bidi:plaintext;font-size:.92rem;font-weight:600;overflow:hidden}.rk-badge{color:#0a7d34;white-space:nowrap;background:#10a04617;border:1px solid #10a04633;border-radius:999px;flex:none;align-items:center;gap:5px;padding:3px 10px;font-size:.74rem;font-weight:800;display:inline-flex}.rk-badge:before{content:"";background:#16a046;border-radius:50%;width:6px;height:6px}.archive-h{text-align:center;color:#16121f;margin:34px 0 26px;font-size:1.45rem;font-weight:900}.html-sitemap-wrap{max-width:1120px;margin:0 auto;padding:0 24px 28px}.html-sitemap-summary{grid-template-columns:repeat(4,1fr);gap:14px;margin:-6px 0 34px;display:grid}.html-sitemap-summary div{background:#fff;border:1px solid #ece9fb;border-radius:16px;min-width:0;padding:18px 20px;box-shadow:0 1px 2px #0e11160a,0 16px 36px -28px #281e506b}.html-sitemap-summary span{color:#6b6685;margin-bottom:6px;font-size:.86rem;font-weight:800;display:block}.html-sitemap-summary strong{color:#16121f;font-size:1.8rem;font-weight:950;line-height:1;display:block}.html-sitemap-section{margin:0 0 34px}.html-sitemap-section-head{align-items:center;gap:12px;margin:0 0 14px;display:flex}.html-sitemap-section-head span{color:#8e2de2;text-transform:uppercase;letter-spacing:.06em;background:#f3effe;border-radius:999px;justify-content:center;align-items:center;min-width:58px;height:28px;padding:0 10px;font-size:.72rem;font-weight:900;display:inline-flex}.html-sitemap-section-head h2{color:#16121f;margin:0;font-size:1.35rem;font-weight:950;line-height:1.25}.html-sitemap-section-head b{color:#6b6685;background:#f7f6ff;border:1px solid #ece9fb;border-radius:999px;margin-inline-start:auto;padding:5px 11px;font-size:.82rem}.html-sitemap-links{grid-template-columns:repeat(3,1fr);gap:12px;display:grid}.html-sitemap-links a{color:#16121f;background:#fff;border:1px solid #ece9fb;border-radius:14px;min-width:0;padding:14px 16px;text-decoration:none;transition:transform .2s,border-color .2s,box-shadow .2s;display:block;box-shadow:0 1px 2px #0e11160a}.html-sitemap-links a:hover{border-color:#dcd5f4;transform:translateY(-2px);box-shadow:0 16px 36px -26px #281e507a}.html-sitemap-links span{font-size:.97rem;font-weight:850;line-height:1.45;display:block}.html-sitemap-links small{text-align:left;color:#8a859c;white-space:nowrap;text-overflow:ellipsis;direction:ltr;max-width:100%;margin-top:5px;font-size:.78rem;display:block;overflow:hidden}@media (max-width:900px){.html-sitemap-summary,.html-sitemap-links{grid-template-columns:repeat(2,1fr)}}@media (max-width:560px){.html-sitemap-summary,.html-sitemap-links{grid-template-columns:1fr}.html-sitemap-section-head{align-items:flex-start}.html-sitemap-section-head b{margin-inline-start:0}}.feat-wrap{max-width:1060px;margin:6px auto 8px;padding:0 24px}.feat-title{text-align:center;color:#16121f;margin:6px 0 26px;font-size:clamp(1.3rem,2.4vw,1.7rem);font-weight:900}.feat-grid{grid-template-columns:repeat(4,1fr);gap:16px;display:grid}@media (max-width:900px){.feat-grid{grid-template-columns:repeat(2,1fr)}}@media (max-width:520px){.feat-grid{grid-template-columns:1fr}}.feat-card{background:#fff;border:1px solid #ece9fb;border-radius:16px;flex-direction:column;gap:12px;padding:22px 20px;transition:transform .25s cubic-bezier(.22,.61,.36,1),box-shadow .25s;display:flex;box-shadow:0 1px 2px #0e11160a,0 14px 32px -24px #281e5073}.feat-card:hover{transform:translateY(-4px);box-shadow:0 22px 50px -26px #281e5080}.feat-ic{color:#fff;background:linear-gradient(120deg,#12c2e9,#4f5bf2,#8e2de2);border-radius:12px;flex:none;place-items:center;width:42px;height:42px;display:inline-grid}.feat-ic svg{width:22px;height:22px}.feat-txt{color:#2a2740;font-size:.98rem;font-weight:700;line-height:1.5}.about-intro{text-align:center;max-width:820px;margin:26px auto 0;padding:0 24px}.about-intro p{color:#4a4660;margin:0 0 16px;font-size:1.1rem;font-weight:500;line-height:1.82}.about-intro p:first-child{color:#3a3654;font-weight:600}.about-founder{grid-template-columns:.92fr 1.08fr;align-items:center;gap:46px;max-width:1100px;margin:54px auto 0;padding:0 24px;display:grid}@media (max-width:860px){.about-founder{grid-template-columns:1fr;gap:26px}}.af-media{flex-direction:column;align-items:center;gap:18px;display:flex}.af-illu{filter:drop-shadow(0 34px 60px #281e5a33);width:100%;max-width:440px;height:auto}.af-badge{background:#fff;border:1px solid #ece9fb;border-radius:16px;width:100%;max-width:300px;height:auto;padding:14px 20px;box-shadow:0 16px 40px -26px #281e506b}@media (max-width:860px){.af-illu{max-width:330px}}.af-eyebrow{letter-spacing:.09em;color:#8e2de2;margin-bottom:6px;font-size:.78rem;font-weight:800;display:inline-block}.af-text h2{color:#16121f;margin:0 0 4px;font-size:clamp(1.7rem,3.4vw,2.3rem);font-weight:900;line-height:1.12}.af-role{color:#4f5bf2;margin:0 0 18px;font-size:1.1rem;font-weight:700}.af-text p{color:#4a4660;margin:0 0 14px;font-size:1.03rem;line-height:1.78}.about-vision{text-align:center;background:linear-gradient(150deg,#f2f7ff,#f7f0ff);border:1px solid #ece6fb;border-radius:22px;max-width:880px;margin:48px auto 0;padding:34px 40px}.about-vision p{color:#2f2b46;margin:0;font-size:1.16rem;font-weight:600;line-height:1.82}.about-creds{max-width:1100px;margin:60px auto 0;padding:0 24px}.about-creds-h{text-align:center;color:#16121f;margin:0 0 30px;font-size:clamp(1.5rem,3vw,2rem);font-weight:900}.about-creds-grid{grid-template-columns:repeat(2,1fr);gap:18px;display:grid}@media (max-width:680px){.about-creds-grid{grid-template-columns:1fr}}.cred-card{background:#fff;border:1px solid #ece9fb;border-radius:18px;padding:26px 24px;transition:transform .25s cubic-bezier(.22,.61,.36,1),box-shadow .25s;box-shadow:0 1px 2px #0e11160a,0 16px 38px -26px #281e5073}.cred-card:hover{transform:translateY(-4px);box-shadow:0 26px 56px -28px #281e5080}.cred-ic{color:#fff;background:linear-gradient(120deg,#12c2e9,#4f5bf2,#8e2de2);border-radius:14px;place-items:center;width:50px;height:50px;margin-bottom:14px;display:inline-grid}.cred-ic svg{width:26px;height:26px}.cred-card h3{color:#16121f;margin:0 0 8px;font-size:1.12rem;font-weight:800;line-height:1.4}.cred-card p{color:#5a566f;margin:0;font-size:.98rem;line-height:1.66}.post-content .info-grid{flex-wrap:wrap;justify-content:center;gap:16px;margin:26px 0 34px;display:flex}.post-content .info-grid .info-card{flex:240px}.post-content .info-grid.c2 .info-card{flex:0 calc(50% - 8px)}.post-content .info-grid.c3 .info-card{flex:0 calc(33.333% - 11px)}.post-content .info-grid.c4 .info-card{flex:0 calc(25% - 12px)}@media (max-width:620px){.post-content .info-grid .info-card{flex:100%}}.post-content .info-card{background:#fff;border:1px solid #ece9fb;border-radius:18px;padding:26px 24px;transition:transform .22s cubic-bezier(.22,.61,.36,1),box-shadow .22s;position:relative;box-shadow:0 1px 2px #0e11160a,0 16px 36px -26px #281e506b}.post-content .info-card:hover{transform:translateY(-4px);box-shadow:0 26px 52px -28px #281e5080}.post-content .info-card .ic-num{color:#fff;font-variant-numeric:tabular-nums;background:linear-gradient(120deg,#12c2e9,#4f5bf2,#8e2de2);border-radius:13px;place-items:center;width:44px;height:44px;margin-bottom:15px;font-size:1.18rem;font-weight:900;display:inline-grid;box-shadow:0 12px 24px -10px #4f5bf28c}.post-content .info-card h3{color:#16121f;border:none;margin:0 0 9px;padding:0;font-size:1.1rem;font-weight:800;line-height:1.4}.post-content .info-card h3:before{display:none}.post-content .info-card p{color:#5a566f;margin:0 0 8px;font-size:.96rem;line-height:1.68}.post-content .info-card p:last-child{margin-bottom:0}.case-kw{text-align:center;max-width:1000px;margin:48px auto 0;padding:0 24px}.case-kw h2{color:#16121f;margin:0 0 6px;font-size:1.5rem;font-weight:900}.case-kw-sub{color:#6b6685;margin:0 0 22px;font-weight:600}.kw-chips{flex-wrap:wrap;justify-content:center;gap:10px;display:flex}.kw-chip{color:#3a3654;background:#fff;border:1px solid #e6e1f7;border-radius:999px;align-items:center;gap:7px;padding:9px 17px;font-size:.95rem;font-weight:700;display:inline-flex;box-shadow:0 10px 24px -20px #281e5080}.kw-chip:before{content:"✓";color:#12c2e9;font-weight:900}.portfolio-wrap{max-width:1080px;margin:30px auto 0;padding:0 24px}.portfolio-sub{text-align:center;color:#6b6685;margin:-12px 0 28px;font-weight:600}.portfolio-grid{grid-template-columns:repeat(3,1fr);gap:20px;display:grid}@media (max-width:900px){.portfolio-grid{grid-template-columns:repeat(2,1fr)}}@media (max-width:560px){.portfolio-grid{grid-template-columns:1fr}}.pf-card{color:inherit;background:#fff;border:1px solid #e6e3f3;border-radius:16px;text-decoration:none;transition:transform .3s cubic-bezier(.22,.61,.36,1),box-shadow .3s,border-color .3s;display:block;position:relative;overflow:hidden;box-shadow:0 2px 4px #0e11160d,0 20px 44px -26px #281e5080}.pf-card:hover{border-color:#0000;transform:translateY(-6px);box-shadow:0 34px 70px -30px #281e5099}.pf-bar{background:#f3f2f8;border-bottom:1px solid #e9e7f2;align-items:center;gap:7px;padding:11px 14px;display:flex}.pf-dot{background:#cfcbe0;border-radius:50%;flex:none;width:10px;height:10px}.pf-dot:first-child{background:#ff5f57}.pf-dot:nth-child(2){background:#febc2e}.pf-dot:nth-child(3){background:#28c840}.pf-addr{color:#5a5570;text-overflow:ellipsis;white-space:nowrap;direction:ltr;background:#fff;border:1px solid #e3e0ef;border-radius:999px;max-width:78%;margin-inline-start:10px;padding:4px 14px;font-size:.82rem;font-weight:700;overflow:hidden}.pf-shot{aspect-ratio:900/560;background:#f2f1f7;overflow:hidden}.pf-shot img{object-fit:cover;object-position:top center;width:100%;height:100%;transition:transform .4s;display:block}.pf-card:hover .pf-shot img{transform:scale(1.03)}.pf-visit{bottom:14px;opacity:0;color:#fff;pointer-events:none;background:#141020db;border-radius:999px;padding:9px 18px;font-size:.9rem;font-weight:800;transition:all .3s;position:absolute;inset-inline-start:50%;transform:translate(50%)translateY(8px)}.pf-card:hover .pf-visit{opacity:1;transform:translate(50%)translateY(0)}.archive-empty{text-align:center;color:#6a7180;padding:40px 0;font-weight:600}.related{border-top:1px solid #eceaf3;max-width:1100px;margin:64px auto 0;padding-top:42px}.related h2{text-align:center;margin-bottom:26px;font-size:1.5rem;font-weight:900}.related-grid{grid-template-columns:repeat(3,1fr);gap:20px;display:grid}.related-card{color:inherit;background:#fff;border:1px solid #e9e6f7;border-radius:14px;text-decoration:none;transition:transform .2s,box-shadow .2s;display:block;overflow:hidden}.related-card:hover{transform:translateY(-3px);box-shadow:0 18px 42px -26px #281e5073}.related-card .ri{aspect-ratio:16/9;background:#ece9f6 50%/cover no-repeat}.related-card .ri.no-image{background:radial-gradient(circle at 18% 18%,#12c2e947,#0000 34%),radial-gradient(circle at 82% 12%,#8e2de23d,#0000 36%),linear-gradient(135deg,#f7fbff,#f4f0ff);position:relative}.related-card .ri.no-image:after{content:"";background:linear-gradient(135deg,#12c2e92e,#8e2de233);border:1px solid #4f5bf233;border-radius:20px;position:absolute;inset:34%;box-shadow:0 18px 38px -28px #4f5bf2a6}.related-card .rt{padding:14px 16px;font-size:.95rem;font-weight:700;line-height:1.45}@media (max-width:900px){.post-grid{grid-template-columns:1fr;gap:30px}.post-content{border-radius:22px;max-width:100%;padding:32px 28px}.post-side{order:-1;position:static}.side-toc{border-radius:18px;max-height:none}.related-grid{grid-template-columns:1fr 1fr}}@media (max-width:560px){.post-main{padding-inline:14px}.post-content{border-radius:18px;padding:26px 20px;box-shadow:0 1px 2px #0e111608,0 18px 46px -38px #281e506b}.side-toc{padding:18px}.related-grid{grid-template-columns:1fr}.author-box{flex-direction:column;gap:14px;padding:22px 20px}}.li-recs{text-align:left;direction:ltr;max-width:1180px;margin:60px auto 0;padding:0 24px;font-family:inherit;overflow:hidden}.li-recs-head{text-align:center;max-width:760px;margin:0 auto 24px}.li-recs-kicker{color:#0a66c2;letter-spacing:.08em;text-transform:uppercase;background:#eef6ff;border:1px solid #d8eaff;border-radius:999px;align-items:center;gap:8px;margin-bottom:12px;padding:7px 13px;font-size:.78rem;font-weight:900;display:inline-flex}.li-recs-kicker:before{content:"in";color:#fff;letter-spacing:-.04em;background:#0a66c2;border-radius:5px;place-items:center;width:20px;height:20px;font-size:.78rem;font-weight:900;display:inline-grid}.li-recs h2{color:#16121f;letter-spacing:0;margin:0;font-size:clamp(1.75rem,3vw,2.55rem);font-weight:950;line-height:1.12}.li-recs-head p{color:#5f5a73;max-width:680px;margin:14px auto 0;font-size:1.04rem;line-height:1.68}.li-recs-marquee{margin:0 -24px;padding:8px 24px 18px;position:relative;overflow:hidden}.li-recs-marquee:before,.li-recs-marquee:after{content:"";z-index:2;pointer-events:none;width:110px;position:absolute;top:0;bottom:0}.li-recs-marquee:before{background:linear-gradient(90deg,#fff 10%,#fff0);left:0}.li-recs-marquee:after{background:linear-gradient(270deg,#fff 10%,#fff0);right:0}.li-recs-track{will-change:transform;gap:18px;width:max-content;animation:74s linear infinite li-recs-marquee;display:flex}.li-recs-marquee:hover .li-recs-track{animation-play-state:paused}.li-recs-list{display:none}.li-rec-card{background:linear-gradient(#fff,#fbfbff);border:1px solid #e8e5f4;border-radius:22px;flex:0 0 360px;max-width:calc(100vw - 48px);padding:22px;transition:transform .22s,box-shadow .22s,border-color .22s;position:relative;overflow:hidden;box-shadow:0 1px 2px #10141f0a,0 22px 54px -36px #231c4c70}.li-rec-card:before{content:"";opacity:.72;background:linear-gradient(90deg,#0a66c2,#12c2e9,#8e2de2);height:3px;position:absolute;top:0;left:0;right:0}.li-rec-card:hover{border-color:#d9d2f6;transform:translateY(-4px);box-shadow:0 24px 62px -34px #231c4c85}.li-rec-top{align-items:flex-start;gap:13px;min-width:0;display:flex}.li-rec-top>div{flex:1;min-width:0}.li-avatar{color:#fff;background:radial-gradient(circle at 30% 25%,#fff5,#0000 34%),linear-gradient(135deg,#0a66c2,#12c2e9 52%,#8e2de2);border-radius:50%;flex:none;place-items:center;width:54px;height:54px;font-size:.9rem;font-weight:950;display:grid;overflow:hidden;box-shadow:0 12px 24px -16px #0a66c2d9}.li-avatar img{object-fit:cover;width:100%;height:100%;display:block}.li-rec-card h3{color:#16121f;margin:2px 0 3px;font-size:1.02rem;font-weight:900;line-height:1.25}.li-rec-card p{color:#716c83;margin:0;font-size:.86rem;font-weight:700;line-height:1.42}.li-badge{color:#fff;letter-spacing:-.06em;background:#0a66c2;border-radius:8px;flex:none;place-items:center;width:28px;height:28px;font-size:.92rem;font-weight:950;line-height:1;text-decoration:none;display:grid;box-shadow:0 12px 24px -15px #0a66c2e6}.li-badge:focus-visible{outline-offset:3px;outline:3px solid #0a66c247}.li-rec-card blockquote{-webkit-line-clamp:7;color:#332e45;-webkit-box-orient:vertical;margin:20px 0 0;padding:0;font-size:.94rem;font-weight:500;line-height:1.66;display:-webkit-box;position:relative;overflow:hidden}.li-rec-card blockquote:before{content:"“";color:#0a66c2;opacity:.38;margin-bottom:2px;font-family:Georgia,serif;font-size:2.8rem;line-height:.7;display:block}@keyframes li-recs-marquee{0%{transform:translate(0)}to{transform:translate(calc(-50% - 9px))}}@media (prefers-reduced-motion:reduce){.li-recs-marquee{display:none}.li-recs-list{scroll-snap-type:x mandatory;gap:18px;padding:8px 0 18px;display:flex;overflow-x:auto}.li-rec-card{scroll-snap-align:start}}@media (max-width:640px){.li-recs{margin-top:44px;padding:0 18px}.li-recs-marquee{scroll-snap-type:x mandatory;margin:0 -18px;padding:6px 18px 18px;overflow-x:auto}.li-recs-marquee:before,.li-recs-marquee:after{display:none}.li-recs-track{animation:none}.li-recs-track .li-rec-card[aria-hidden=true]{display:none}.li-rec-card{scroll-snap-align:center;border-radius:18px;flex-basis:302px;padding:20px}}.svc-lead{color:#4a4660;margin:0 0 22px;font-size:1.12rem;font-weight:600;line-height:1.7}.svc-cta{flex-wrap:wrap;gap:12px;margin-bottom:18px;display:flex}.svc-trust{color:#6b6685;font-size:.9rem;font-weight:600}.svc-trust .stars{color:#fbbc05;letter-spacing:1px}.svc-band{color:#fff;text-align:center;background:linear-gradient(150deg,#12c2e9,#4f5bf2 55%,#8e2de2);border-radius:24px;max-width:1100px;margin:58px auto 0;padding:48px 40px;box-shadow:0 30px 70px -36px #4f5bf299}.svc-band h2{color:#fff;margin:0 0 12px;font-size:clamp(1.5rem,3vw,2.1rem);font-weight:900}.svc-band p{opacity:.94;margin:0 0 24px;font-size:1.06rem}.svc-band .btn.btn-primary{color:#4f5bf2;background:#fff;box-shadow:0 14px 30px -12px #0000004d}.post-hero.no-media.fb-ads-hero{text-align:start;color:#fff;background:linear-gradient(135deg,#10142c 0%,#12365a 48%,#542082 100%);border-bottom:0;grid-template-columns:minmax(0,.92fr) minmax(320px,.72fr);align-items:center;gap:44px;margin-bottom:42px;padding:70px max(24px,50vw - 560px) 62px}.post-hero.no-media.fb-ads-hero:before{background:linear-gradient(90deg,#12c2e9,#1877f2,#e4405f,#8e2de2)}.post-hero.no-media.fb-ads-hero .post-hero-text{text-align:start;align-items:flex-start;max-width:600px;margin:0}.post-hero.no-media.fb-ads-hero h1{color:#fff;max-width:720px;font-size:clamp(2.05rem,3.8vw,3.15rem)}.post-hero.no-media.fb-ads-hero .post-cat{color:#bdeeff;background:#ffffff1f;border:1px solid #ffffff29;box-shadow:inset 0 1px #ffffff1f}.post-hero.no-media.fb-ads-hero .svc-cta{margin-top:4px}.post-hero.no-media.fb-ads-hero .btn-ghost{color:#fff;background:#ffffff14;border-color:#ffffff52}.post-hero.no-media.fb-ads-hero .btn-ghost:hover{background:#ffffff26}.fb-ads-visual{justify-self:start;width:min(430px,100%)}.fb-ads-window{-webkit-backdrop-filter:blur(16px);backdrop-filter:blur(16px);background:linear-gradient(#ffffff2e,#ffffff14);border:1px solid #ffffff2e;border-radius:28px;padding:20px;position:relative;overflow:hidden;box-shadow:0 34px 90px -46px #12c2e999,inset 0 1px #ffffff38}.fb-ads-window:after{content:"";filter:blur(34px);pointer-events:none;background:linear-gradient(90deg,#12c2e96b,#4f5bf247,#8e2de25c);height:48%;position:absolute;inset:auto -20% -34%}.fb-ads-top{color:#fff;z-index:1;align-items:center;gap:8px;margin-bottom:16px;font-weight:900;display:flex;position:relative}.fb-dot{border-radius:50%;width:10px;height:10px;display:inline-block}.fb-dot.cyan{background:#12c2e9}.fb-dot.blue{background:#1877f2}.fb-dot.purple{background:#8e2de2}.fb-ads-card.primary{z-index:1;color:#17142a;background:#fff;border-radius:22px;justify-content:space-between;align-items:flex-start;gap:16px;padding:22px;display:flex;position:relative;box-shadow:0 22px 52px -36px #000000a6}.fb-label{color:#4f5bf2;background:#f1efff;border-radius:999px;margin-bottom:10px;padding:4px 10px;font-size:.8rem;font-weight:900;display:inline-block}.fb-ads-card h3{max-width:270px;margin:0;font-size:1.18rem;font-weight:900;line-height:1.32}.fb-status{color:#078b49;white-space:nowrap;background:#e8fff3;border-radius:999px;padding:5px 11px;font-size:.78rem;font-weight:900}.fb-plan-list{z-index:1;gap:10px;margin-top:16px;display:grid;position:relative}.fb-plan-list div{color:#17142a;background:#ffffffeb;border:1px solid #ffffff8c;border-radius:18px;grid-template-columns:38px minmax(84px,.55fr) 1fr;align-items:center;gap:10px;padding:12px 14px;display:grid;box-shadow:0 18px 38px -32px #0000008c}.fb-plan-list span{color:#fff;font-variant-numeric:tabular-nums;background:linear-gradient(135deg,#12c2e9,#4f5bf2);border-radius:12px;place-items:center;width:34px;height:34px;font-size:.8rem;font-weight:900;display:grid}.fb-plan-list strong{white-space:nowrap;font-size:.9rem;font-weight:900}.fb-plan-list em{color:#67627a;font-size:.78rem;font-style:normal;font-weight:700;line-height:1.45}.fb-channel-strip{z-index:1;flex-wrap:wrap;gap:8px;margin-top:14px;display:flex;position:relative}.fb-channel-strip span{color:#fff;background:#ffffff1f;border:1px solid #ffffff2e;border-radius:999px;align-items:center;gap:6px;padding:7px 11px;font-size:.78rem;font-weight:900;display:inline-flex}.fb-channel-strip span:before{content:"";background:linear-gradient(120deg,#12c2e9,#8e2de2);border-radius:50%;width:7px;height:7px}.fb-ads-highlights{grid-template-columns:repeat(4,1fr);gap:18px;max-width:1120px;margin:0 auto 46px;display:grid}.fb-ads-feature{background:#fff;border:1px solid #ece9fb;border-radius:22px;padding:24px 22px;transition:transform .22s cubic-bezier(.22,.61,.36,1),box-shadow .22s;box-shadow:0 1px 2px #0e11160a,0 22px 52px -34px #281e5070}.fb-ads-feature:hover{transform:translateY(-4px);box-shadow:0 30px 66px -34px #281e508c}.fb-ads-feature-icon{color:#fff;background:linear-gradient(135deg,#12c2e9,#4f5bf2 58%,#8e2de2);border-radius:18px;place-items:center;width:56px;height:56px;margin-bottom:16px;display:grid;box-shadow:0 18px 34px -22px #4f5bf2d1}.fb-ads-feature-icon svg{width:28px;height:28px}.fb-ads-feature h2{color:#16121f;margin:0 0 9px;font-size:1.15rem;font-weight:900;line-height:1.3}.fb-ads-feature p{color:#5d5872;margin:0;font-weight:500;line-height:1.68}.facebook-ads-page .post-grid.no-side{max-width:980px}.facebook-ads-page .post-content{background:#fff;border:1px solid #ece9fb;border-radius:24px;max-width:900px;padding:36px 40px;box-shadow:0 1px 2px #0e11160a,0 28px 70px -46px #281e5075}.facebook-ads-page .post-content>div>p:first-child{color:#16121f;font-size:1.28rem;font-weight:800}.fb-ads-workflow{background:linear-gradient(135deg,#f4fbff,#f7f3ff);border:1px solid #e8e4fb;border-radius:28px;max-width:1080px;margin:58px auto 0;padding:42px}.fb-ads-workflow-head{text-align:center;max-width:720px;margin:0 auto 28px}.fb-ads-workflow-head span{color:#4f5bf2;background:#fff;border:1px solid #e8e4fb;border-radius:999px;margin-bottom:12px;padding:5px 14px;font-weight:900;display:inline-block}.fb-ads-workflow-head h2{color:#16121f;margin:0;font-size:clamp(1.45rem,3vw,2.05rem);font-weight:900;line-height:1.25}.fb-ads-flow{grid-template-columns:repeat(3,1fr);gap:16px;display:grid}.fb-ads-flow-card{background:#fff;border:1px solid #ece9fb;border-radius:22px;padding:24px;box-shadow:0 18px 44px -34px #281e5073}.fb-ads-flow-card span{color:#4f5bf2;background:#f0efff;border-radius:14px;place-items:center;width:44px;height:44px;margin-bottom:15px;font-weight:900;display:inline-grid}.fb-ads-flow-card h3{color:#16121f;margin:0 0 8px;font-size:1.16rem;font-weight:900}.fb-ads-flow-card p{color:#5d5872;margin:0;line-height:1.7}.svc-band.fb-ads-cta{background:linear-gradient(135deg,#11142d,#12365a 52%,#542082)}@media (max-width:980px){.post-hero.no-media.fb-ads-hero{text-align:center;grid-template-columns:1fr;padding:54px 24px 46px}.post-hero.no-media.fb-ads-hero .post-hero-text{text-align:center;align-items:center;margin-inline:auto}.fb-ads-visual{justify-self:center}.fb-ads-highlights{grid-template-columns:repeat(2,1fr);padding:0 22px}.fb-ads-flow{grid-template-columns:1fr}}@media (max-width:620px){.post-hero.no-media.fb-ads-hero{gap:28px;padding:42px 18px 36px}.post-hero.no-media.fb-ads-hero h1{font-size:clamp(1.78rem,8.3vw,2.2rem);line-height:1.16}.post-hero.no-media.fb-ads-hero .post-hero-actions{justify-content:center;width:100%}.post-hero.no-media.fb-ads-hero .svc-cta,.post-hero.no-media.fb-ads-hero .btn-ghost{justify-content:center;width:100%;max-width:315px;padding:15px 20px}.fb-ads-visual{width:min(326px,100%)}.fb-ads-window{border-radius:23px;padding:14px}.fb-ads-top{margin-bottom:10px;font-size:.95rem}.fb-ads-card.primary{border-radius:18px;flex-direction:column;gap:10px;padding:16px}.fb-label{margin-bottom:7px;font-size:.72rem}.fb-ads-card h3{font-size:.98rem;line-height:1.35}.fb-status{padding:4px 9px;font-size:.7rem}.fb-plan-list{gap:8px;margin-top:10px}.fb-plan-list div{border-radius:14px;grid-template-columns:30px 1fr;align-items:center;gap:8px;padding:9px 10px}.fb-plan-list span{border-radius:10px;width:28px;height:28px;font-size:.68rem}.fb-plan-list strong{font-size:.78rem}.fb-plan-list em,.fb-channel-strip{display:none}.fb-ads-highlights{grid-template-columns:1fr;margin-bottom:30px}.facebook-ads-page .post-content{border-radius:20px;padding:28px 22px}.fb-ads-workflow{border-radius:22px;margin-top:38px;padding:28px 20px}}.post-rate{text-align:center;background:#f7f6ff;border:1px solid #e9e6f7;border-radius:18px;margin:44px 0 0;padding:26px}.post-rate-title{color:#16121f;margin-bottom:14px;font-size:1.1rem;font-weight:800}.post-rate-stars{direction:ltr;gap:5px;display:inline-flex}.prs{cursor:pointer;color:#d8d3e8;background:0 0;border:0;padding:0 2px;font-size:2.1rem;line-height:1;transition:transform .12s,color .12s}.prs.on{color:#fbbc05}.prs:hover:not(:disabled){transform:scale(1.18)}.prs:disabled{cursor:default}.post-rate-meta{color:#6b6685;margin-top:12px;font-size:.92rem;font-weight:600}.post-rate-msg{color:#8e2de2;font-weight:700}.meta-rate{color:#fbbc05;font-weight:700}.ppc-sec{max-width:1080px;margin:60px auto 0;padding:0 24px}.ppc-h{text-align:center;color:#16121f;margin:0 0 8px;font-size:clamp(1.7rem,3.4vw,2.3rem);font-weight:900}.ppc-sub{text-align:center;color:#6b6685;margin:0 0 34px;max-width:640px;margin-inline:auto;font-size:1.05rem;font-weight:600}.ppc-grid{grid-template-columns:1fr 1fr;gap:20px;display:grid}@media (max-width:760px){.ppc-grid{grid-template-columns:1fr}}.ppc-grid .ppc-card:last-child:nth-child(odd){grid-column:1/-1}.ppc-card{background:#fff;border:1px solid #ece9fb;border-radius:20px;padding:30px 28px;transition:transform .25s cubic-bezier(.22,.61,.36,1),box-shadow .25s;box-shadow:0 1px 2px #0e11160a,0 18px 40px -28px #281e506b}.ppc-card:hover{transform:translateY(-4px);box-shadow:0 30px 60px -30px #281e5080}.ppc-ic{color:#fff;background:linear-gradient(120deg,#12c2e9,#4f5bf2,#8e2de2);border-radius:16px;place-items:center;width:56px;height:56px;margin-bottom:16px;display:inline-grid}.ppc-ic svg{width:28px;height:28px}.ppc-card h3{color:#16121f;margin:0 0 9px;font-size:1.2rem;font-weight:800;line-height:1.35}.ppc-card p{color:#5a566f;margin:0;font-size:1rem;line-height:1.72}.ppc-card{text-align:start}.ppc-bonus{color:#fff;background:linear-gradient(135deg,#12c2e9,#4f5bf2 55%,#8e2de2);border-radius:20px;align-items:center;gap:24px;margin-top:20px;padding:28px 32px;display:flex;box-shadow:0 26px 58px -32px #4f5bf299}.ppc-bonus-ic{color:#fff;background:#ffffff29;border-radius:16px;flex:none;place-items:center;width:60px;height:60px;display:inline-grid}.ppc-bonus-ic svg{width:30px;height:30px}.ppc-bonus-body{text-align:start}.ppc-bonus-tag{letter-spacing:.08em;background:#fff3;border-radius:999px;margin-bottom:8px;padding:3px 11px;font-size:.74rem;font-weight:800;display:inline-block}.ppc-bonus-body h3{color:#fff;margin:0 0 6px;font-size:1.25rem;font-weight:800;line-height:1.3}.ppc-bonus-body p{color:#ffffffeb;margin:0;font-size:1rem;line-height:1.68}@media (max-width:600px){.ppc-bonus{text-align:center;flex-direction:column;align-items:flex-start}}.ppc-band{margin-top:44px}.ppc-steps{grid-template-columns:1fr 1fr;gap:20px;display:grid}@media (max-width:760px){.ppc-steps{grid-template-columns:1fr}}.ppc-step{background:#fff;border:1px solid #ece9fb;border-radius:20px;align-items:flex-start;gap:18px;padding:28px 26px;display:flex;position:relative;box-shadow:0 1px 2px #0e11160a,0 18px 40px -28px #281e506b}.ppc-step-num{top:18px;background:linear-gradient(120deg,#12c2e9,#4f5bf2,#8e2de2);-webkit-text-fill-color:transparent;opacity:.5;-webkit-background-clip:text;background-clip:text;font-size:2.4rem;font-weight:900;line-height:1;position:absolute;inset-inline-start:20px}.ppc-step-ic{color:#4f5bf2;background:linear-gradient(135deg,#f1f6ff,#f7f0ff);border:1px solid #ece6fb;border-radius:15px;flex:none;place-items:center;width:54px;height:54px;display:inline-grid}.ppc-step-ic svg{width:28px;height:28px}.ppc-step h3{color:#16121f;margin:2px 0 8px;font-size:1.18rem;font-weight:800;line-height:1.35}.ppc-step p{color:#5a566f;margin:0;font-size:.98rem;line-height:1.7}.ppc-deep{margin-top:18px}.ppc-results .ppcr-grid{grid-template-columns:1fr 1fr;gap:22px;display:grid}@media (max-width:780px){.ppc-results .ppcr-grid{grid-template-columns:1fr}}.ppcr-card{background:#fff;border:1px solid #ece9fb;border-radius:18px;flex-direction:column;display:flex;overflow:hidden;box-shadow:0 1px 2px #0e11160a,0 18px 42px -28px #281e5073}.ppcr-context{color:#6b6685;padding:15px 18px 0;font-size:.92rem;font-weight:800}.ppcr-shot{cursor:zoom-in;background:#fff;border:0;width:100%;padding:14px 16px 8px;display:block;position:relative}.ppcr-shot img{border:1px solid #eef;border-radius:10px;width:100%;height:auto;display:block}.ppcr-zoom{bottom:18px;color:#fff;opacity:0;background:#16121f80;border-radius:8px;place-items:center;width:32px;height:32px;font-size:.9rem;transition:opacity .2s;display:grid;position:absolute;inset-inline-end:24px}.ppcr-shot:hover .ppcr-zoom{opacity:1}.ppcr-deltas{flex-wrap:wrap;gap:10px;padding:6px 18px 20px;display:flex}.ppcr-delta{background:linear-gradient(150deg,#f2f7ff,#f7f0ff);border:1px solid #ece6fb;border-radius:13px;flex-direction:column;flex:1 1 0;align-items:center;min-width:88px;padding:11px 12px;display:flex}.ppcr-delta b{background:linear-gradient(120deg,#12c2e9,#4f5bf2,#8e2de2);-webkit-text-fill-color:transparent;-webkit-background-clip:text;background-clip:text;font-size:1.3rem;font-weight:900;line-height:1}.ppcr-delta span{color:#5a566f;margin-top:4px;font-size:.82rem;font-weight:700}